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Show Us What You Got

Are you a small business looking for a great opportunity and visibility? Come join us at Rodeo Austin! An iconic 16-day event held annually in March with more than 455,000 fairgoers, Rodeo Austin has fun for the whole family. The event offers Austin’s largest carnival, a nightly rodeo and concert series, delicious fair food and refreshments, livestock and animal displays, and so much more! Rodeo Austin offers opportunities for commercial vendors (indoor and outdoor), food vendors (trailers and food trucks) and mobile marketing activations.

Additional opportunities are available for BBQ Austin, held March 3 and 4. More than just a rodeo or a bbq cook-off, Rodeo Austin is a not-for-profit that proudly gives back to the community in the form of youth giving and scholarships. See below for the rules and application process. Join us today!

Commercial and Food Vendor Applications for 2023 are due October 31.


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Rodeo Austin is a 501(c)3 non-profit

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$2.7M in Youth Giving

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455,000+ Attendees

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Austin’s Largest Carnival

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Record Junior Livestock entries!

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35% increase in gross food & beverage revenue

General Store

The General Store is a hub of indoor shopping located in the center of the fairgrounds, next to the Animal Science Center and the Rodeo Arena. Kidstown and the Beer & Wine Garden are conveniently located behind the building. General Store vendors open shop with the fairgrounds at 10 a.m., and all fairgoers enjoy access with the price of fairgrounds admission. Featuring 71 exhibits, this location showcases a diverse group of vendors. The General Store is continuously flowing with traffic as fairgoers explore the 20,000 square feet of shopping.

General store Pricing

  • 10’ x 10’ Corner Booth $1,400.00
  • 10’ x 10’ Non-Corner Booth $1,200.00


The Mezzanine is a prime location for commercial vendors with premium products. It is located in the Rodeo Arena where nightly ProRodeo and Concert performances are held. The exposure in this area is coveted, as the Mezzanine consists of more than 3,000 square feet of premier commercial vendor space. Vendors in this area are able to showcase their product(s) to more than 80,000 rodeo fans. Mezzanine booths open an hour before the ProRodeo begins and remains open until after the concert is finished. Rodeo fans pay an additional ticket price to enter the Rodeo Arena, making this the ideal location for premium products.

Mezzanine Pricing

  • 10’ x 10’ Corner Booth $2,000.00
  • 10’ x 10’ Non-Corner Booth $1,800.00
  • 10’ x 5’ Booth $1,000.00

15-Day Food Vendors

In a city known for delicious and unique food, Rodeo Austin welcomes vendors looking to showcase diverse menus. Only two vendors will be allowed to sell similar products.

Outdoor Vendors

Looking for prime outdoor real estate? Outdoor exhibits are customizable and strategically placed around the fairgrounds near popular features. Pricing varies based on size and location.

BBQ Austin

Commercial Vendors Only. BBQ Austin is a competitive BBQ Cook Off event that has over 30,000 visitors over a 2 day period. Commercial vendors will be part of a very selective group of vendors that have the option to capture a great customer base.

Kick Open the Chutes

Food Trucks Only. Start small with Rodeo Austin’s premiere party the night before the 15-day Fair & Rodeo opens its gates. The evening features live music on the Rodeo Arena dirt floor and draws around 1,500-2,000 people.

Vendor Handbook & Guides

Information to help you complete the application process:


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Support growing the next generation through our agricultural education & fun hands-on experiences


Our Mission

We’re a nonprofit rodeo that cultivates future generations through competition and education.