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Rodeo Austin partners with Texas First Rentals and HOLT Cat to grow the next generation

Rodeo Austin partners with Texas First Rentals and HOLT Cat to grow the next generation
Lindsay Night

Rodeo Austin is proud to partner with Texas First Rentals and HOLT CAT to further our mission of growing the next generation of Texas kids. Texas First Rentals and HOLT CAT are the new presenting sponsors of Rodeo Austin’s Youth Auction. The Youth Auction is the grand finale to Rodeo Austin’s Junior Livestock Show. Each year, students spend months working on their projects which they bring to Austin to show. The top placing exhibitors earn a coveted spot in the Youth Auction.

“Rodeo Austin is extremely proud to have sponsors like Texas First Rentals and HOLT CAT supporting our mission of growing the next generation,” says Rob Golding, CEO of Rodeo Austin. “Because of this partnership we are able to build and operate our Fairgrounds that hosts over 250,000 attendees and 8,000 Livestock exhibitors,” he continued. “Texas First Rentals and HOLT CAT’s commitment to our organization enables us to bring heritage and entertainment to our community while raising millions for Texas kids.”

Since 2015, Texas First Rentals and HOLT CAT have given over $500,000 to Rodeo Austin through trade sponsorships and Youth Auction giving. Because of their generosity and support, Rodeo Austin can continue to its mission of supporting the youth of the state of Texas.

“At HOLT, giving back to the community is at the core of what we do,” says Jeff Surratt, Vice President of Machine Sales for HOLT CAT. “We see the impact these types of programs have on the youth of our communities and we are proud to be a supporter of Rodeo Austin and the Junior Livestock Show.” Surratt continued, “Not only are we committed to supporting the education of our youth, but we are also committed to bringing our family and friends to Rodeo Austin and enjoying all it has to offer.”

About Rodeo Austin

We believe it takes grit to grow the next generation. We are Rodeo Austin, a not-for-profit that provides real experiences and gritty fun to raise millions for Texas kids. Since 1938, we’ve been a mission with a rodeo that has brought heritage and entertainment to our community. Rodeo Austin is a year-round non-profit funded by a month-long real western experience held every March. Rodeo-goers get to do things they can do nowhere else including a ProRodeo, one-of-a kind concerts, carnival and a livestock show.  All while raising millions for Texas kids. Come be a part of real Texas grit!


HOLT CAT® is the largest Caterpillar® equipment dealer in the United States serving 118 Texas counties spanning from the Red River to the Rio Grande™. Established in 1933, HOLT CAT sells, rents and services Caterpillar machines, engines, generator sets and trucks for construction, mining, industrial petroleum and agricultural applications. Additionally, the company offers total machine and engine rebuild and sells used equipment around the world.

About Texas First Rentals

Texas First Rentals® is a leading construction equipment rental company and a division of HOLT. Texas First Rentals offers affordable solutions through its full rental line of aerial, dirt and portable power equipment such as booms, scissor lifts, excavators, generators, pumps and trench safety equipment. Products available for rent include Caterpillar®, Genie®, JLG®, among others. Daily, weekly and long-term equipment rental options are available.

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